Is Your Presentation Modern?
Let us say you are targeting dentists with your marketing campaign. Your pitch should include modern terms and not those from another time.
Is Your Sales Pitch Specific?
Now imagine that during your sales presentation to that dentist, you use dated dentistry words that are about ten years old.
Will You Win Over the Dentist?
What do you think the results will be with your sales presentation to the dentist? Since you were in the wrong TIME, you likely won’t make the sale.