Yianni Stamas explores the impact that the highly-contagious-delta-coronavirus-variant is having on creatives and entrepreneurs.

We submitted the following questions to Yianni who has a history of being an advocate for artists and small businesses, such as founding and producing for 10 consecutive years the Platinum PIAs Awards that recognized entrepreneurs and artists who made a difference in their communities.

What do you see as the impact that the new delta variant is having on creatives and entrepreneurial individuals?

As we have seen, some businesses have grown, while others have suffered greatly. The same goes for artists. There are those who pivoted to an online solution and are doing well, in some cases even surpassing their pre-COVID numbers, while others, such as Broadway performers here in New York, have had a tough time. And it is sad that just as things were starting to look up, the tide has turned due in large part to those who refuse getting the vaccine. As a result, we have entered a new wave of challenges. The key for artists and entrepreneurs is to continue to innovate.

How has delta had an affect on your own entrepreneurial and creative ventures?

Prior to delta, I had started to work out ways of doing what I do despite facing the same challenges we all are. But lately things have gotten shaken up again. Friends and collaborators of mine feel as though they have had to take a step back. A niche organization that I am a member of, is still planning to start doing in-person meetings again in the fall. So, the roadmap seems to be to keep on going. What else are we to do? As always, there are opportunities to help others less fortunate than yourself.

What is your suggestion to entrepreneurs and artists to do moving forward?

I would suggest that they tap into the passion that they had when first starting their business or embarking on their journey as an artist. Rediscovering that excitement is not always easy given the obstacles we all share, but by making it a priority could result in allowing yourself to be in a clearer state when choosing actions moving forward.

Promotions in a COVID-19 World

We first created this this website  with great optimism. The hope is right in the name which is “Corona Virus After.” Well, as of this blog post we are still in the claws of COVID, especially here in New York City. Many of us in Manhattan are staying in our homes to stay safe, while doing our jobs or entrepreneurial ventures in this enclosed environment.

But we still need things like the marketing of our products and services which is where “Create Profitable Marketing” comes in. First a website as can be seen here, and now a group of products and services, this is important information you need if you are a home business owner and/or entrepreneur. Let’s jump right in and fast forward.

This is the moment of truth when you decide to use paid traffic or not. What this really means is are you going to do SEO (Search Engine Implementation) or lay out the cash to receive the benefits of instant traffic.

The real difference between paid traffic versus SEO is just that. If you wait for SEO to kick in, it is going to take a while and there is the risk that it won’t have the outcome you are hoping for despite best practices. Whereas with paid traffic means you can pinpoint exactly how your perfect audience member is, then set up and ad for that person, and you are off to the races.

What is your action plan What are the exact components you are going to use to get your result? What do we think? Well, we have different areas of marketing. Each of the following is a product or service we can provide for you if you want, or you can use the information to embark on your own. Remember this is DIY (Do It Yourself) versus DFY (Done for You).

It may at first seem that DIY is going to give you a better price point. If you are a marketer this could very well be true. But if you don’t have a background in marketing already it could be tough going trying to attain.

In fact, even if you are a marketer, you may still be having problems getting the audience you seek, because unless you plug yourself into media as we do, chances are you are going to flounder.

We are certainly not putting down anyone’s abilities. It is just that in our examining both clients and marketers, there are often ways that both can over complicate things or invest time and money into what unfortunately can turn out to be fluff.

We are anti-fluff. We believe that if you choose and implement tools, you want to focus on instruments that are going to serve you, rather than just waste your time.

How to Do Online Marketing Today

Post COVID-19?

We always think of the irony of the title of this blog “Coronavirus After” because as a fight it is far from over. But don’t get distracted by this. Don’t stop slaying your competition just because of a Pandemic. In fact, this can be one of the most important stages of your company because you can now more easily buy time to think through the online marketing tools of your organization.

Becoming a Home Business Achiever Starts with Marketing

The reality of the steps toward becoming a Home Business Achiever using HBA Promoting has to do with much more than simply creating the most useful 10 online marketing tools for your implementation. It is also HOW you use your digital tools. Our next eBook “Home Based Business CAUSE Marketing,” as of today’s date, has not yet been published and is still in the midst of development. This eBook not only explores info on what the tools are, but also the process of “How To” use them.

Is There Anything New Under the Sun?

In a manner of speaking there may not be anything new under the sun, but one way you can stay a step ahead of your competition, is through a careful approach to communication. You should communicate enough information to provide value, but you also need to hold back on your exclusive proprietary methods only revealed to those of your inner circle such as trusted employees or freelancers or even special clients. For example, here are some of our processes, each one coinciding with a tool. We intentionally hold back on revealing which tool is used with which method as seen below with the “fun” names of these processes:

 

  1. Get Money Plan
  2. Acquire Capital Strategy
  3. Obtain Funding Blueprint
  4. Get Hold of Wealth System
  5. Gain Currency Tactic
  6. Grab Fortune Technique
  7. Snap Up Currency Grand Design
  8. Hook Capital Crafting
  9. Grasp Moolah Methodology
  10. Retrieve Greenbacks Procedure